The case provoke the reader to analyze the underlying economics and business model of the company and assess its shortcoming and validity as the business actually rolled out. Evaluate zipcar based on benefit oriented positioning. Sign, fax and printable from pc, ipad, tablet or mobile with pdffiller. These iterations include a very early version and a version developed just. Refining the business model case study solution comparison of dec 1999 financial plan with may 2000 updated plan and revenue per day and revenue per customer per month in september 2000 a number of factors had been changed in the financial plan for may 2000. In order to gain additional funding they would have to. Zipcar needs additional funding if it hopes to survive and expand. Refining the business model essay sample published by admin on december 4, 2017 december 4, 2017 the thought for zipcar began in 1999 when antje danielson approached robin chase with her new thought for a start up auto sharing. Zipcar carsharing very interesting case study by movni. Zipcar ive decided to share some of the individual work i did to complete my mba from ie business school. Refining the business model it was october 14, 2000, and robin chase was leaving yet another meeting with potential providers of capital for her fledgling venture, zipcar. Was the pricing strategy one of the reason to position zipcar different from other competitors and to cover its cogs at the early phase of the business. Get the zipcar refining the business model pdf form. A free powerpoint ppt presentation displayed as a flash slide show on id.
How important was the technology building in zipcars business model. Synopsis zipcar is a startup business model organized around the idea of sharing car usage by membership organization. Refining the business model case harvard business school. These iterations include a very early version and a version developed just prior to the launch of the business, as well as data from the first few months of. Evaluate zipcar based on benefit oriented positioning zipcar. Zipcar was founded in 2000 by two cambridge massachusetts residents. Refining the business model harvard business publishing. If so, share your ppt presentation slides online with. Refining the business model elevator pitch objective. Zipcar is a membershipbased, car sharing company that serves over 605,000 members with a fleet of over 8,000 vehicles.
Car sharing for business corporate car rental zipcar. Fill zipcar refining the business model pdf, edit online. Join zipcar for free for 30 days, only in participating cities until 123119 at 11. Case study4 zipcar refining the business model product. Zipcar refining the business model case study analysis. This case is accompanied by a video short that can be shown in class.
These iterations include a very early version and a version developed just prior to the launch of the business, as. Refining the business model answer a car pooling is one of the most innovative services that have been provided to the individuals. Zip car is a large market opportunity that can be turned into a successful business. I did not expect such generosity, especially given that my project is large, hard, and urgent. Zipcar zipcarmembers and 9, vehicles in its global fleet in july how it now works zipcar is an automated car rental business study which cars critical thinking worksheets middle school free zipcar communally and hired by the hour or pdf. Refining the business model case study solution, by myra m. Zipcar is an option, not the only optionmake zipcar pods available to people coming directly from mass transit available to complete a journey comforting to customers that they will have their car reserved and be able to complete their trip right awaythis location can also be considered an advertising expense the cars are highly visible in an. Harvard business case studies solutions assignment help. From zipcar to the sharing economy arun sundararajan. Over 30 makes and models are offered, plus pickup trucks, etc.
At the time she launched zipcar, chases vision for the carsharing. Apr 05, 2018 in recent years, zipcar has expanded its business model from the traditional round trip station based carsharing and was offering oneway car sharing from a to b and free floating in select cities. Each vehicle has a home location, to which it must be returned, and these locations are shown on the zipcar website. Zipcar refining the business model pdf fill online. Remote work advice from the largest allremote company. Zipcar carsharing case study station based carshare. What were the flaws in the business model of zipcar due to which it couldnt get an interest of investors in the early phase.
University and zipcar for business rate plans do not qualify for this offer. Zipcar is a startup organized around the idea of sharing car usage via a membership organization. Slideshare uses cookies to refining functionality and performance, and to provide you with relevant advertising. Concept car sharing business initiated in switzerland in 1987. Zipcar refining the business model harvard case study free essays. Refining the business model case study solution, zipcar. The author of this theory suggests that firm must be valuable, rare, imperfectly imitable and perfectly non sustainable. Refining the business model the idea for zipcar began in 1999 when antje danielson approached robin chase with her new idea for a start up car sharing danielson had observed the concept of car sharing on a vacation in germany, which she noted was a trend throughout europe. Huge assortment of examples to help you write an essay. Karl held laura gallas ben midthun riley eichhorn zipcar. Refining the business model essay sample essay example for free newyorkessays database with more than 65000 college essays for studying.
These iterations include a very early version and a version developed just prior to the launch of the business. Robin chase, ceo and cofounder of zipcar immediate issueproblem being faced. To learn more about volume discounts for pdf and license opportunities for consultants, contact lindsey. In recent years, zipcar has expanded its business model from the. There are 9 building blocks for a successful business model. Refining the business model is the property of its rightful owner. Refining the business model case study analysis, subjects covered business models business plans entrepreneurship financing growth strategy logos operating costs wireless technologies women in business by. Refining the business model by group concept freedom to travel hassle free ownership cost saving by group concept freedom to travel hassle free ownership cost saving. Nov 28, 20 these slides use ideas from my jeff funk class to develop a business model for zipcar. Vrio analysis of zipcar refining the business model.
Vrio analysis for zipcar refining the business model case study identified the four main attributes which helps the organization to gain a competitive advantages. However, the a to b model seemed less successful and so earlier this year zipcar closed its oneway program in seattle and only kept boston open. Offer valid for firsttime members only or past zipcar members whose account expired on or before 123118. Zipcar is attractive to the investors because it has a good business model. The legal environment of business 10th edition pdf. This case describes several iterations of the zipcar business model and financial plan. Zipcar case analysis business model entrepreneurship. Below is the paper i submitted for our entrepreneurial management class in response to the harvard business school case study zipcar. These iterations include a very early version and a version developed just prior to the launch of the business, as well as data from the first few months of operations.
Robin chase, zipcar, and an inconvenient discovery mit sloan. Users can rent zipcar vehicles using their mobile phones. Zipcar faces many strategic decision ahead as they begin to expand their business. Danielson had observed the concept of car sharing on a vacation in germany, which she noted was a. The companys operations extend across markets in north america and the u. The case provoke the reader to analyze the underlying economics and business model of the company and. Zip car is a large market opportunity that can be turned into a successful business venture. Refining the business model case solution, zipcar, a startup is organized around the idea of sharing motor vehicle use on a membership organization. Marketing 761 product innovation management spring 2016 5 zipcar. Focus on the following zero down on the central problem and two to five related problems in the case study. We provide ondemand access to cars by the hour or the day in cities and campuses around the globe.
Zipcar refining the business model case study solution and. In recent years, zipcar has expanded its business model from the traditional round trip station based carsharing and was offering oneway car sharing from a to b and free floating in select cities. Refining the business model 4 norway, the united kingdom, france, and italy. Model professor doug cerf donald bren graduate school of environmental science and management corporate environmental management esm 281 winter 2009. Free spanish lesson plans for high school students. Business model generation sydney the business model generation workshop is a way rapidly of exposing all the moving parts of the business, and bring focus to exposing both the current state business and potential future state business model. Environmental education resources to commemorate earth days 50th anniversary. Redefining its business model free download as word doc. From zipcar to the sharing economy by arun sundararajan january 03, 20 avis has taken an interesting and bold step by acquiring zipcar, absorbing an innovative but struggling competitor at what is likely to be seen as a bargain price while acquiring a small but desirable customer base and gaining a. The zipcar case was developed to permit students to closely track the development and evolution of a companys business model in the very early stages of its life. Refining the business model excel file, subjects covered business models business plans entrepreneurship financing growth strategy logos operating costs wireless technologies women in business by. Zipcar is an automated car rental system in which cars are held communally and hired by the hour or day if required. Case study4 zipcar refining the business model product 803096. Danielson had observed the concept of car sharing on a vacation in germany, which she noted was a trend throughout europe.
The case describes the development of zipcar, a carsharing service located in boston, but with national ambitions. Sign, fax and printable from pc, ipad, tablet or mobile with pdffiller instantly. From zipcar to the sharing economy by arun sundararajan january 03, 20 avis has taken an interesting and bold step by acquiring zipcar, absorbing an innovative but struggling competitor at what is likely to be seen as a bargain price while acquiring a small but desirable customer base and gaining a foothold in the. Aug 09, 2011 zipcar is a membershipbased, car sharing company that serves over 605,000 members with a fleet of over 8,000 vehicles. Zipcar refining the business model pdf fill online, printable. The idea for zipcar began in 1999 when antje danielson approached robin chase with her new idea for a start up car sharing. Only zipcar stands out as the most accessible, affordable, and efficient rental agency. The case describe several iteration of zipcar business model and financial plan. Redefining its business model tech start ups startup. Macrolevel market domain industry domain microlevel sustainable.
Zipcar was also available in the uk, and in over college campuses. Vizo is a platform that searches, analyzes and visualizes the worlds collective business model intelligence to help answer strategic questions, it combines the simplicity of business model canvas with the innovation power of mashup method. Scribd is the worlds largest social reading and publishing site. Refining the business model essay read this full essay for free. Based on its strategic advantage and business model, strategic value and expansion into smaller us cities, other segments of the market and other countries were analysed and identified with clear implementation direction and recommendation. Gas, insurance, maintenance, and 180 miles per day are all included in membership. Jan 31, 2017 marketing 761 product innovation management spring 2016 5 zipcar.
1210 769 295 36 986 1511 252 848 1338 794 598 205 172 840 1675 948 847 1370 1318 665 464 1351 720 1116 1665 1129 1075 1237 960 338 729 1085 1126 743 1391 1347 100 369